Canadian Solar Energy Market Research Reports

Our Expertise

Rylan Urban
Rylan Urban, Founder & CEO. Contact via Linkedin.

Every month, we attract >10,000 Canadians to our platform from online search traffic alone. And since we are primarily a consumer research and information provider, these visitors represent one of the industry’s largest target markets: homeowners.

Through our interactions with these homeowners we are able to provide deep market insights into the solar industry in Canada. We combine data from our deep on-site analytics, lead feedback on industry topics, and partner installers’ sales data to generate informative research reports that can’t be found elsewhere.

(Our first quarterly reports will be available January 2019)


Solar Energy Market Research Reports

SPPC Solar Providers Report

Created for Solar Providers looking for industry data to inform marketing decisions and sales processes.

Target Market Profiles
General Population Profiles
Solar Provider Feedback
Lead Demographics
Motivation For Going Solar
Attitude Towards Solar
Knowledge Level
Interest Level
Attitude Towards Installers
Preferred Installer Characteristics

The SPPC Solar Providers Report™ gives an in-depth breakdown of target market demographics for your selected region(s). This includes not just age and gender, but also main motivations for going solar. We also include a stats-backed analysis of the population’s knowledge level, interest level, and attitude towards solar. Finally, we provide homeowner feedback on their attitudes towards and preferred characteristics of solar providers.

How to use this report: Use Target Market Profiles for sales and marketing strategy; General Population Profiles for market segmentation, content strategy, and budget allocation; and Solar Provider Feedback for marketing and company strategy.

Cost per region: $200 each. $500 for 3. See map at bottom of page for available regions.

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SPPC Municipal Energy Outlook Report

Created for Municipalities and Organizations looking for industry data to inform creation and assess effectiveness of solar programs.

General Population Profiles
Distributed Energy Preferences
Attitude Towards Solar
Knowledge Level
Interest Level
Financing Preference
Other Energy Interests

The SPPC Municipal Energy Outlook Report™, like the SPPC Solar Providers Report™, gives an in-depth look at the knowledge level, interest level, and general attitude towards solar in your selected region(s). Uniquely, this report also gives insight into how homeowners prefer to finance their systems as well as their scope of interest in distributed and sustainable energy options.

How to use this report: Use General Population Profiles and Distributed Energy Preferences for program research and assessment, for comparing municipalities, and for guiding energy policy. Solar Providers can use this report to determine the feasibility of new market entrances.

Cost per region: $150 each. $400 for 3. See map at bottom of page for available regions.

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SPPC Provincial Energy Strategy Report

Created for Executives and Organizations looking for industry data to inform all areas of business development including strategy, sales, and marketing.

SPPC Solar Providers Report
SPPC Municipal Energy Outlook Report
Handwritten Strategic Analysis
For Province of Choice
+ 3 Regions
For Province of Choice
+ 3 Regions
For Province of Choice
+ 3 Regions

The SPPC Provincial Energy Strategy Report™ is a custom reporting package prepared for your province of choice. You will receive all data included in the SPPC Solar Providers Report™ and the SPPC Municipal Energy Outlook Report™ for 3 regions within your chosen province as well as data not included in the standard packages. This includes system value preferences and a unique Strategic Analysis covering trends, insights, and significant patterns within your target markets.

How to use this report: Use the SPPC Solar Providers Report™ to guide marketing and sales strategies in your selected regions. Use the SPPC Municipal Energy Outlook Report™ to create value propositions and assess feasibility of new market expansions. Use the Strategic Analysis to guide your growth and business development strategies.

Cost per province: $1250 each. $2250 for 2. $3250 for 3. All provinces and territories are available.

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Available Reporting Regions

Reports are available on a quarterly basis for each region indicated on the map below. Hover each province for detailed region breakdown. Marked cities are available as separate regions.


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(We will notify you when report is ready for download. All fields required.)

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